Do You Know Why It’s Time To Convert To HTTPS?

By August 14, 2018 One Comment

Hello Website Owner,

This is Marc James Johnson, Co-Founder and Co-Owner of Trouble Free Employees.

Are you ready to learn more about HTTPS and SSL Certificates?

“You might be reading this document right now and at this very moment your website might be… NOT SECURE!”

I know first hand how much work goes into getting ranked on Google and I want to make sure that none of the efforts you have put in to getting your rankings is squandered.

Adding an SSL certificate to your website is something that is about as painless as getting the oil changed on your car and I encourage you to simply take the time to get it done.

Please contact me with any questions that you may have after reading the helpful document:

“Do You Know Why It’s Time To Convert To HTTPS?”.

You can also inquire anytime about getting an SSL certificate installed on your website.

If you need help getting it done, I would be more than happy to do it for you.

Remember that I am always just 1 email or 1 call away… to help make sure you stay secure, profitable, successful, and happy!

Marc’s Thoughts On Why You Need An SSL Certificate:

“Security is simple. If you had pickpockets within your physical place of business and everyone knew about it… do you think your customers would like to visit your establishment? Same principle applies online.”

Do You Know Why It’s Time To Convert To HTTPS?

In the past the only business owners who needed to worry about HTTPS were those that were running ecommerce websites or were collecting other kinds of sensitive information.

These days, things are different! Google has announced that they are factoring the security of a website into their search engine ranking algorithm.

Of course, this announcement sparked a major transition throughout the internet and you have probably heard about this already.

Unfortunately, many business owners have not yet seen the value of making the switch from HTTP to HTTPS.

Here are 4 reasons why it’s time for you to finally get around to upgrading to HTTPS.

1) How Does HTTPS Help Improve Your Google Rankings?

Google’s algorithm essentially makes websites battle it out for the top search rankings.

Essentially a weighted average that is created from a list of many different criteria, title tags, meta tags, descriptions, users behavior when interacting with the website and much, much more.

But what happens when there’s a tie between two sites?

Well, there is no such thing as a tie!

The reason why is there are all kinds of tiebreaker parts of the algorithm, things that are weighted very low still will be a factor when things are close.

One factor that is increasing in importance is whether or not your website is secure.

If all else is the same and your website is battling it out for a ranking with another website and that website is secure and yours is not… then the other website will win, every time.

2) How Is HTTPS Better For Websites And Users?

When data is encrypted it makes it very difficult for other hackers to “Listen In” on any of the communication that is happening between a website and a user.

Without an SSL certificate it’s very easy for a third party to intercept any information that is passed between a website and a user.

Usernames, passwords, personal information and even credit card information are all up for grabs to anyone who is looking for them.

When is the last time you heard about a hacking incident where thousands of records were stolen or compromised?

You probably can’t remember — because they happen so frequently!

The frequency for these data breaches has consistently jumped by double digit percentages each year for quite some time.

Secure Socket Layer (SSL) encryption can help to stop these “man-in-the-middle” attacks — and keeps user information secure.

If your website accepts credit cards or has a login functionality then HTTPS is essential.

Users want to know that your brand is making an effort to look out for their best interests.

A good brand will protect users from having their private information being stolen or compromised.

I could also start the debate about the ethics of protecting your users from that kind of privacy breach, but I don’t think that’s necessary.

3) How Is Google indexing For Mobile Devices?

Google is now indexing the mobile responsive version of your website.

This means Google’s search engine algorithms primarily use the mobile version of a website’s content to rank pages from that website.

Those of you who have been neglecting the mobile version of your website, let that sink in for a minute.

The shift to mobile has happened and this is putting website security into the spotlight.

In order for a mobile website to be indexable, it’s recommended by Google best practices to start by migrating to a secure website, especially if [you] don’t support HTTPS yet.

Google knows that mobile users will get their data wherever they can so they are looking out for their clients best interests if they are forced to use a shady network to access the net.

4) Do You Want To Be The “Not Secure” Website?

January 2017, Chrome version 56 started displaying the message “Not Secure” in the browser bar for any website that does not have an SSL certificate and is still using an “http” website address.

Websites that ask users for login or credit card information have additional flags.

When I’m about to make an online purchase and see that the website blatantly isn’t secure — for example, my browser makes a popup that tells me that it’s not secure and then when I kill popup I notice that the padlock icon in the browser bar is broken, I lose all trust.

And I’m not alone in this.

Only 3% of online shoppers say they would enter their credit card information on a website without an intact padlock in the URL bar.

What’s coming is that Google will start doing this work for users before they can even get to an insecure checkout.

If the number is as low as 3% now, once the search engines make it so you see an HTTP site about as often as you see a unicorn, then the percentage of users who still are willing to use unsecure sites will drop even lower.

Are You Ready To Make Your Website A Safe Space?

Today is the perfect time to decide to make your website SECURE!

Fortunately, I can help convert your existing website over to HTTPS with the installation and configuration of a new SSL certificate.

It’s time for you to make the small steps to keep your website secure and keep your search engine rankings strong — especially on mobile devices.

Converting your website over to HTTPS is totally worth the cost of the SSL certificate and setup, when you compare it to the customer loyalty and sales revenue that will be gained as a result.

I hope after reading this document, it’s much easier to see why an SSL certificate is the next logical investment you need make to your website.

Give us a call today to discuss how to get started.

(541) 636-9901

Marc James Johnson
Trouble Free Employees
Main: (541) 636-9901
Office: (541) 636-9903
Click Here To Send A Message

Trouble Free Employees Can Help You!

“Our mission is to help business owners and office managers solve problems and save money by providing business services for a fraction of the cost of hiring in-house employees.” – Marc James Johnson

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